Sam’s path to becoming an expert in Digital Transformation and Change Management has largely revolved around active participation and immersion in the field. She’s worked with business and organisations across various sectors, platforms, and operating systems, contributing to the development of new green-field tech stacks and strategising concepts for funding and growth. Her diverse experience is a blend of skills, and the true value lies in the confidence she’s gained, enabling her to assist clients in harnessing technology creatively, while building robust foundations.

Sam’s experience allows her to explore the wider strategy of business growth within a business itself, online optimisation is often centred around evidencing relationships with others. Sam launched the Digital Advice Service (DAS) in our county town Ipswich.  DAS is a program which teaches SMEs how to read their business data in the same way they use financial data such as a P&L statement. This information helps them to create efficient and effective growth strategies and track ongoing performance. It also allows businesses to grow - together.

What’s unique about Sam’s style is not what she teaches you but how she teach it. Having worked with many digital novices over the past decade Sam is acutely aware that how we learn digital skills is more important than the skills themselves.

Sam uses the term ‘Continuous Learner’ to describe how she not only teach you the step-by-step process of how to use the software or read data, she also supports her clients through that process.

Sam is there to answer the ‘stupid questions’ which tie together the expertise of the people in the business with the nuances of the many technical tools they use.

We often read about Change Makers and while part of Sam’s work includes partial or wholesale change, there’s another job she considers to be more important, the management of change. It’s important to help others manage and understand the changes they and their teams are experiencing. Helping them creating pathways to help everyone stay on the same trajectory.

A change maker actively drives positive change within an organisation, whereas change management is a broader organisational process and discipline focused on planning, implementing, and monitoring changes to achieve desired outcomes while minimizing disruption and resistance. Change makers may play a crucial role in initiating change, while change management provides the structured approach to guide organisations through the complexities of the change process.